Sales & Marketing Consulting
Cost Advantage sales consulting services have helped excel at critical sales activities such as: designing sales channels that leverage both direct and indirect paths to market; creating the best sales force structure, territory plan, size, allocation and incentive approach; and integrating sales and marketing programs with extraordinary results and levels of efficiency has helped companies gain market share by markedly improving the performance of their sales organizations.
We help clients gain market share at lower cost by creating data-driven strategies that they can implement rapidly.We also take on complex sales and marketing operations to make our clients more competitive
Cost Advantage focuses exclusively on the two areas that create customer demand: sales and marketing. We provide a vast range of marketing- and sales-related services in the industry, from customer insight, product development, and sales and marketing strategies, to sales compensation planning and even plan administration, to name just a few. Our consultants leverage the firm’s deep knowledge of the range of sales and marketing activities and how they interact in order to anticipate the upstream and downstream effects of virtually any decision. Thus, we offer clients the unique advantage of understanding what will work best for their company as a whole.
Our clients typically are large and mid-sized companies whose success depends on the effectiveness of their sales and marketing. We help them gather and analyze data to create the best strategies; orchestrate sales and marketing activities to increase demand efficiently; and change quickly to become more competitive. Our clients work with us year after year because we are responsive, collaborative and flexible – and, not least of all, because we are passionate about what we do.
Cost Advantagesales and marketing executives identify critical growth opportunities, determine sales and marketing strategy, and implement the necessary changes – changes that regularly boost our clients’ revenue 2-10% or more. We know how to transform sales and marketing strategies and capabilities while minimizing transition risks and driving sustained adoption of new approaches.
Scope out and evaluate key growth opportunities and existing capabilities to develop the. roadmap that will achieve the objectives in the shortest period of time
Unearth customer insights and determine segmentation, value proposition, sales force structure and channels, and sales process.strategies that will capture the key growth opportunities in your target markets
Determine the optimal sales force size, territories and targeting to most cost-effectively cover the most valuable accounts.
Design and evaluate competencies to get the right people in the right roles and territories
Engage key internal stakeholders and align incentives, goals, rewards, reporting, hiring, training and coaching to develop the right skills and motivate the right behaviors
Build sales and marketing operations, and unify their activities to sustain the change and continuously improve performance
Anticipate and proactively minimize the unique transition costs associated with sales force and marketing change
Turn your sales force into a source of competitive advantage, one that helps the organization dramatically increase its value to customers
Our recommendations are always practical. That’s because we’ve gained deep expertise over the last three decades in sales and marketing. We focus exclusively on sales and marketing solutions. We understand how changing one piece of a sales or marketing operation will impact other pieces. And we know how to change the hearts and minds of sales and marketing professionals when they must adopt new, more effective strategies and organizational structures and ways of doing their work.
Cost Advantage creates winning channel strategies. We align go-to-market strategy with overall business strategy by helping clients develop and manage the right mix of direct and indirect (partner) channels to meet business goals and customer engagement requirements.
We’re your company’s new business strike force; professionals who work together to identify your best prospects, build an effective marketing strategy to attract new customers, and coach your sales team to convert opportunities into real business.
Find the right targets We do a thorough analysis of your existing customer base, as well as your market potential, and identify ideal target markets and accounts. Even if you believe you know your best prospects, we look at your business with fresh eyes and no preconception. Once profiled, we search the market for prospects, identifying specific companies and individuals within those organizations to target. Then we qualify them so your marketing efforts are aimed at the right people in the right companies.